How to Budget your Digital Marketing Expenses

When you’re planning a digital marketing campaign, you may be wondering how you could save money in the process. After all, running a business can be expensive so it’s understandable that you’d want to lower your budget where possible.

While we don’t recommend cutting corners, there are still ways you can try to keep costs down. Here are just a few you might want to consider!


Work on your content rather than paying for marketing.

Good content speaks for itself, and online visitors are more likely to be swayed if they’re impressed by what you’re showing them. Make sure all your content is presentable and high quality, including your blog and social media posts, website information, product photos and any promotional content you’ve created.


Make sure your website and content are optimised for conversions and SEO.

By making sure your digital content is optimised for conversions and SEO, you’ll know it’s hard at work in the background as you go on as normal.

Free tools like Google Analytics can help you get a better idea of what you could change within your site to create a better experience.


‘Do it Yourself’ if possible, where you can.

There are a number of ways you could take the DIY approach to digital marketing if you’re a small business or sole trader on a small budget.

There are sites where you can create a professional looking website, eCommerce store or portfolio with no knowledge of coding – just drag and drop the designs and text you want into the design tool. With these, you’ll only have to pay for your domain and a subscription which will include hosting.

If you have the time, you could also create your own content and manage your own social media pages.

Finally, when it comes to creating visual content, sites like Canva allow you to create graphics and more for free.


Use an ‘all in one’ package or pre set service for an agreed upfront cost.

By using an all in one package or a pre set service, you’ll know exactly what you’re getting and how much it will cost upfront.

Before paying, you’ll be able to see what’s included in the package or service and whether it will be good value for money.

Examples of digital marketing packages include our packages at Socinova that includes everything from your advertising campaign to community engagement to monthly reporting – all for one monthly fee at a tier you choose.

You can also get quotes for any other services through digital marketing providers like Trigacy Digital, where you’ll know at the beginning of the project what you’ll need to pay, ensuring you can account for it.


With these tips, you can make the right decisions when planning your digital marketing approach and make sure you’ve covered all your bases when it comes to expenses.