Are you worried about finding efficient marketing modes on a limited budget? Well, don’t be! Here are some ways in which you can market your business effectively without spending a lot of money on advertising.
1. Indulge in guerrilla marketing.
Guerrilla marketing gives importance to creativity, imagination, and originality more than a big budget. Also, there is no shortage of creative guerrilla marketing ideas. The more creative and innovative you get, the more you will be able to flash out of the crowd.
Remember 'Ice Bucket Challenge'? That was guerrilla marketing.
2. Use social media.
There is hardly anyone who does not use social media these days! So, popular social media channels like Facebook, Twitter, Instagram, Pinterest, Reddit, LinkedIn, Google Plus and Snapchat are the best channels for marketing your business. Each of these social media platforms has its own unique ways of engagement. You can choose a few which you like and try to master those first.
3. Create high-quality content.
People love high-quality content and are easily attracted to it. There are many content types like blogs, videos, podcasts, infographics or articles which can draw your prospects' attention. This is WAY cheaper than running ads, plus as people are naturally attracted towards your content, you'll be able to sell more. Think like Buzzfeed India when it comes to content.
You can also offer to be a guest blogger for some other website or be interviewed on a podcast. Also, in case you run out of ideas, you can reuse the old content with a new spice or hire freelancers to develop fresh content.
4. Arrange contests and giveaways.
Everyone loves free gifts! So, you can arrange a contest or giveaway to gain goodwill and connect with potential customers. The gifts need not be too expensive, but they should be impactful. Giving free gifts with your products like smartphone wipes, key chains, fridge magnets, pens, and notepads also make a lot of difference.
5. Use the media for free coverage.
Getting your business featured by the media is a wise way of free marketing. You can capture the attention of the media, by inviting them to your event to cover it. But your event has to be something really creative for them to accept the invitation.
Also, you can create a publicity stunt, do something for the community, send out a press release, sponsor a particular event or nominate yourself for a business contest or award. These are some ways which might be helpful for drawing media awareness!
We hope that these tips of budget marketing help you out. If you are looking for professional marketing help, then feel free to contact our groups brand- Socinova - an affordable social media marketing agency and Trigacy - a digital marketing services store!